Turnkey Marketing Services for FTTH Success
A fiber-to-the-home (FTTH) network launch propels your electric cooperative on a journey to benefit the communities and members you serve today and well into the future. Your success relies heavily on marketing and communications that ensure your excellent reputation for service and quality carries over into your new communications venture.
Conexon leverages decades of telecom experience and unmatched expertise in FTTH network deployments to offer a comprehensive suite of marketing solutions that fuel the success of electric cooperatives deploying fiber broadband. From branding and web development to best-practice oriented communications, break-through creative and expert advice, we provide you with the tools and resources to effectively market your FTTH network.
A fiber-to-the-home (FTTH) network launch propels your electric cooperative on a journey to benefit the communities and members you serve today and well into the future. Your success relies heavily on marketing and communications that ensure your excellent reputation for service and quality carries over into your new communications venture. To date, Conexon's marketing reach is 500,000 co-op members strong.
The Conexon Marketing Hub is a proprietary software platform specifically designed and built for cooperatives, with an eye to providing all the resources needed to effectively market FTTH service. You’ll find campaigns designed to maximize take rates and help you experience success in this competitive landscape, along with the information, education and support your members need to ensure they get the most out of world-class fiber broadband service. All Hub materials, downloadable with branding customization, are organized in an easily-searchable manner for you to produce the materials you need when you need them. Among the materials:
- Fiber-to-the-Home Launch Guide
- Customer Education
- Business and Residential Campaigns
- Social Media Elements
- Videos and Commercials
- Best Practice and How-to Tools
Over the years I’ve worked with electric cooperatives, I’ve consistently seen a lack of affordable, effective resources to help them market fiber networks to their members.
Conexon’s turnkey marketing services answer that with a rich portfolio of customizable creative campaigns for every stage of a build, and an expert support resource, all priced to fit well within co-op marketing budgets.”
Logo and Branding
A co-op’s fiber entity should have its own logo and branding, while leveraging the powerful legacy and reputation of the core business. Conexon’s creative team specializes in logo design and branding that convey a co-op’s sense of reliability and community accountability, while reflecting the progressive nature of fiber broadband.
Website Design and Hosting
Ease of use, visibility and Search Engine Optimization are all considerations in building an online presence. Conexon designs and develops effective co-op fiber business websites based on a user-friendly content management system that allows a co-op to easily add information and pages as the business evolves.
Co-op Fiber Internet Preregistration Tool
Conexon’s complimentary specially-designed member preregistration tool allows a co-op to efficiently gauge interest in fiber-to-the-home services from members and engage with them about offerings. Based on actual meter data and planned construction schedule, the tool allows members to simply “preregister,” entering their account number and address to indicate their interest in service. Based on that input, they’ll receive instant notification of when and if service will be available in their area. Proactively gauging member interest and letting them know when service is coming helps a co-op better manage member expectations. The result? A better member experience, and higher acquisition and retention.
Marketing Support Resource
Staffing a new business with experienced marketing practitioners can be challenging in the early days. Conexon has a team of cooperative marketing support managers, each of whom serves as a turnkey marketing resource for our co-op clients. These co-op marketing support managers work in tandem with co-op leadership to develop and implement successful marketing initiatives.
- Strategic Planning Aligned with Network Deployment
- Campaign Execution/Measurement
- Social Media
- General Communications Services
- Creative Best Practice Implementation
For Cookson Hills’ board and employees, broadband is not a new concept.
However, learning to build a broadband program from the ground up is a new concept. Conexon has proven to us that its marketing team has experience and expertise that our team can draw from. Instead of jumping in head first, we are utilizing this opportunity to learn from Conexon’s team, which will help us become more knowledgeable in this field. This collaboration will also allow us to become stronger to better assist our future customers when they need us the most.
We’re happy with what Conexon’s marketing team is doing for us
“We had a gap here that needed to be filled for us to move into this industry, and the Conexon team has definitely filled that role and put this project on track to be successful. Thanks for everything that you’ve done to get us this far!”