Portfolio of solutions equips co-ops with breadth of customer education, communications resources, and creative branding and design services
By AIT News Desk On Dec 4, 2020 Rural fiber-optic network design and construction management leader Conexon has launched a portfolio of end-to-end marketing services and resources to foster electric cooperative success in the fiber-to-the-home (FTTH) business.
Leveraging decades of telecommunications marketing, strategic communications and FTTH deployment experience, Conexon’s solutions include expert consultation and co-op support resources, branding, design and website development and, underpinning the solutions, its Conexon Marketing Hub.
The Conexon Marketing Hub is a proprietary software platform specifically designed for cooperatives to provide all the resources needed to effectively market FTTH service. This includes campaigns designed to maximize subscriber acquisition, along with the information, education and support to foster positive subscriber experiences. Conexon Marketing Hub materials are currently in use by multiple cooperatives with a combined membership of over 350,000.
“We are excited to utilize the Conexon Marketing Hub to access communication materials that will promote our fiber project and the CoastConnect brand,” said Ron Barnes, CEO of Mississippi’s Coast Electric Power Association and its fiber entity CoastConnect. “Although we have a talented communications team, the Hub will help us save valuable time by accessing customizable fiber videos, bill inserts, graphics, social media campaigns and more with the click of a mouse. This allows us to focus on strategy and other elements of the project without spending hours to create these tactical marketing materials internally.”
“For Cookson Hills’ board and employees, broadband is not a new concept. However, learning to build a broadband program from the ground up is a new concept,” Juli Orme, GM of Oklahoma’s Cookson Hills Electric Cooperative and fiber entity Cookson Hills Connect, said. “Conexon has proven to us that its marketing team has experience and expertise that our team can draw from. Instead of jumping in head first, we are utilizing this opportunity to learn from Conexon’s team, which will help us become more knowledgeable in this field. This collaboration will also allow us to become stronger to better assist our future customers when they need us the most.”
“Over the years I’ve worked with electric cooperatives, I’ve consistently seen a lack of affordable, effective resources to help them market fiber networks to their members,” Abby Carere, Conexon vice president, marketing and sales, said. “Our turnkey marketing services answer that with a rich portfolio of customizable creative campaigns for every stage of a build and expert support resources, all priced to fit well within co-op marketing budgets. We are extremely pleased to offer this to our clients.”